The Property Journal

Pricing & Strategy

Practical advice on pricing, positioning and launching your home to achieve the strongest possible result.

What Happens If You Price Your Home Too High?

When selling a home, pricing can feel like a balancing act. Naturally, most sellers want to aim high. If there’s a chance of achieving more, why wouldn’t you try?

Should You Choose the Estate Agent With the Highest Valuation?

When inviting estate agents to value your home, it’s common to receive a range of figures. Sometimes they’re close. Sometimes they’re not. And when one number stands out — usually at the top end — it’s only natural to be drawn to it. After all, if someone believes your home is worth more, why wouldn’t you go with them?

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Pricing & Strategy

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Simple ways to give your home the best chance on the market

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